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	<title>Comments on: Why I specialize as a Microsoft Office &amp; Microsoft Access Consultant</title>
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		<title>By: Matt</title>
		<link>http://www.kreativeknowledge.com/2008/06/02/why-i-specialize-as-a-microsoft-office-microsoft-access-consultant/comment-page-1/#comment-8698</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Thu, 28 May 2009 13:36:14 +0000</pubDate>
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		<description>You can refer to yourself as an Excel expert, a Microsoft Office financial reporting and automation consultant or expert, etc. What you cannot do is use any of the certification designations. Other than that, establish yourself as an expert. Also, consider starting a blog and newsletter about tools, tips, and strategies for MS Office/Excel. This is a great way to be deemed an expert.

Establishing a niche is important - focus on 1 or 2 things from a marketing perspective. Reach out first to people you know. Find &quot;connectors&quot; - people you are not marketing too but who, if you help, can extend your reach to others.

Thanks for reading.
Matt</description>
		<content:encoded><![CDATA[<p>You can refer to yourself as an Excel expert, a Microsoft Office financial reporting and automation consultant or expert, etc. What you cannot do is use any of the certification designations. Other than that, establish yourself as an expert. Also, consider starting a blog and newsletter about tools, tips, and strategies for MS Office/Excel. This is a great way to be deemed an expert.</p>
<p>Establishing a niche is important &#8211; focus on 1 or 2 things from a marketing perspective. Reach out first to people you know. Find &#8220;connectors&#8221; &#8211; people you are not marketing too but who, if you help, can extend your reach to others.</p>
<p>Thanks for reading.<br />
Matt</p>
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		<title>By: LadyT</title>
		<link>http://www.kreativeknowledge.com/2008/06/02/why-i-specialize-as-a-microsoft-office-microsoft-access-consultant/comment-page-1/#comment-8680</link>
		<dc:creator>LadyT</dc:creator>
		<pubDate>Wed, 27 May 2009 22:03:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.kreativeknowledge.com/2008/06/02/why-i-specialize-as-a-microsoft-office-microsoft-access-consultant/#comment-8680</guid>
		<description>Dear Matt,

I am an Accountant with a love for technology.  I am also passionate about streamlining routine processes and automating reporting processess.  I have designed and implemented many forms (using Excel &amp; VBA)while employed at several organizations in the past.  Currently, out of work and looking to freelance, one of my questions is whether or not I am allowed to designate myself as an Excel anything without Microsoft certification.  Can you (will you) provide feedback regarding this.  Also, so far it has been difficult (make that impossible) to find clients.  I&#039;m thinking I should try to first establish a niche with small to mid-sized organizations who may benefit most from contracted services and restructuring/orgainizing/streamlining projects but so far nothing.  Would you mind sharing some advice?   Thank you.  I&#039;ve enjoyed reading your posts.  LadyT</description>
		<content:encoded><![CDATA[<p>Dear Matt,</p>
<p>I am an Accountant with a love for technology.  I am also passionate about streamlining routine processes and automating reporting processess.  I have designed and implemented many forms (using Excel &amp; VBA)while employed at several organizations in the past.  Currently, out of work and looking to freelance, one of my questions is whether or not I am allowed to designate myself as an Excel anything without Microsoft certification.  Can you (will you) provide feedback regarding this.  Also, so far it has been difficult (make that impossible) to find clients.  I&#8217;m thinking I should try to first establish a niche with small to mid-sized organizations who may benefit most from contracted services and restructuring/orgainizing/streamlining projects but so far nothing.  Would you mind sharing some advice?   Thank you.  I&#8217;ve enjoyed reading your posts.  LadyT</p>
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	<item>
		<title>By: Hakan</title>
		<link>http://www.kreativeknowledge.com/2008/06/02/why-i-specialize-as-a-microsoft-office-microsoft-access-consultant/comment-page-1/#comment-313</link>
		<dc:creator>Hakan</dc:creator>
		<pubDate>Tue, 01 Jul 2008 12:54:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.kreativeknowledge.com/2008/06/02/why-i-specialize-as-a-microsoft-office-microsoft-access-consultant/#comment-313</guid>
		<description>Hi Matt,
In my company we have reverse condition; we are trying to map mini MS Excell apps or reports to enterprise application as users are no longer be able to manage and maintain Excel apps.
I agree your opinion on &quot;simple is the best&quot; but business is not sure how to transform simple ones to evolving requirements. do you have any thought on that?</description>
		<content:encoded><![CDATA[<p>Hi Matt,<br />
In my company we have reverse condition; we are trying to map mini MS Excell apps or reports to enterprise application as users are no longer be able to manage and maintain Excel apps.<br />
I agree your opinion on &#8220;simple is the best&#8221; but business is not sure how to transform simple ones to evolving requirements. do you have any thought on that?</p>
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