This article has been migrated to:
http://www.matthewmoranonline.com/2012/11/02/how-to-put-together-a-rational-content-strategy-for-winning-business/
This article has been migrated to:
http://www.matthewmoranonline.com/2012/11/02/how-to-put-together-a-rational-content-strategy-for-winning-business/
I like your style, Matt, but one downside to such a strategy is the temptation to simply automate content push to social networks. Twitter, Facebook, and the like have grown because they connect people to other people – not brands or businesses. It’s important we don’t get caught up in such mindsets.
Our blogs are our home bases, but Twitter, Facebook, Youtube, et al., should be our personal haunts. We should BE in those spaces – not simply pushing noise to them. It’s one of the reasons my new content strategy involves me pulling the plug on both our Twitter and Facebook channels, instead staking my own name and reputation on our actions.