Should I use Facebook as my website?
The gist of the discussion is whether someone/a company should use Facebook as their website.. ie: direct traffic from [theirdomain.com] to their Facebook page or simply not have a website and use Facebook as the single source for content publishing and engagement.
There, I said it… I used the “N” word.. Never.
Unless you are Facebook, then it is okay – so Never with a single exception. If you are Facebook.com, then you should use Facebook.com as your primary business website.
If you are serious about online presence, you need to understand some things.
- “Likes” often are not. We call them “click likes”. Which is to say, someone saw a post of yours, never looked at it, but generally, like that you are “doing something.” And so they “Like” that your post – although they’ve never read or listened to what you posted.
- “Loves” are better than likes.
Website/blog comments, visits, and comment engagement are “LOVES”.
- Newsletter sign-ups are the consummation of that love. The marriage.
They are saying, not only do I LOVE YOU – but I’ll even let you interrupt my day to communicate with me. You are that important.
One blog entry posted the pros and cons of using Facebook as your website. In the end, however, the writer readily admits that you should have your own website… for the same reasons I mention.
Part of the reason the discussion is like comparing apples to a spray bottle, is just that.. they aren’t the same thing. Facebook isn’t YOUR website. So.. you can never use it as “your website.” You can only use it as online presence – but at best – you are sub-letting office space.. and while sub-letting office space, you are letting your landlord have all your customers. You are also extending your landlord’s brand.
I hope you like your landlord.
Just so that you are clear.. there is no debate. NEVER use Facebook as your website.