Kreative Knowledge » news http://www.kreativeknowledge.com Wed, 01 Feb 2012 18:56:08 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Rusty’s Pizza Case-study on Social Media Success http://www.kreativeknowledge.com/2011/09/26/rustys-pizza-case-study-social-media-success/ http://www.kreativeknowledge.com/2011/09/26/rustys-pizza-case-study-social-media-success/#comments Mon, 26 Sep 2011 12:40:30 +0000 Matt Moran http://www.kreativeknowledge.com/?p=219 During the past few months, I’ve been working with Rusty’s Pizza in Ventura County on a social media/online presence marketing campaign. The campaign has been successful. In fact, Jordano’s Foods & Unipro Foods asked me to write a case-study. I wrote one for their customers but wanted to create a simple to digest presentation as well.

Social Media is still, for many businesses, a black box. Largely undefined and misunderstood. With Rusty’s we developed a very specific set of goals and our strategy moved us clearly in that direction. Here are the way the numbers worked out.

Facebook Fans at the start of our campaign: 65
Facebook Fans as of this morning: 3,902
Business growth in revenue: 70%+
[click here to visit Rusty's Pizza Ventura on Facebook]

The final number is, in fact, the only number that really matters. Growth in “Fans” is a meaningless metric unless it is coupled with true engagement and has some positive impact on the bottom line.

Here is the Case-study as a PDF or below as a gallery of images. Also, in the case study and linked here are video interviews with Dan “The Pizza Man” of Rusty’s Pizza and myself.

]]> http://www.kreativeknowledge.com/2011/09/26/rustys-pizza-case-study-social-media-success/feed/ 2 My IT Career Blog and My Creative Site http://www.kreativeknowledge.com/2008/04/06/my-it-career-blog-and-my-creative-site/ http://www.kreativeknowledge.com/2008/04/06/my-it-career-blog-and-my-creative-site/#comments Mon, 07 Apr 2008 05:15:36 +0000 Matt Moran http://www.kreativeknowledge.com/2008/04/06/my-it-career-blog-and-my-creative-site/ I provided some career advice to a reader of Eve Tahmincioglu’s column at MSNBC.  In the article, she sites that I blog at Kreative Knowledge.  I supposed I do, of sorts, as this is where I publish my tutorial and consulting information.

However, for 4 years of IT Career Advice plus occasional diversions into fire and flood, check out Notes From The Toolshed – hosted at IT Toolbox.  IT Toolbox – in case you are wondering, is not my site – I don’t own it.  There is confusion in that area because of the name’s similar to my book and my blog title.

My book was named a year prior to me starting to blog with them and the blog title was the title of my email newsletter back in 2003.

My poetry and music typically makes it to:
http://www.MatthewMoranOnline.com

Including a link a narrated version of, If Mom Were President – my gift book for mother’s and their children.

]]> http://www.kreativeknowledge.com/2008/04/06/my-it-career-blog-and-my-creative-site/feed/ 3 Webinar – a business professional’s guide to blogging, podcasting, and online content http://www.kreativeknowledge.com/2007/10/23/webinar-a-business-professionals-guide-to-blogging-podcasting-and-online-content/ http://www.kreativeknowledge.com/2007/10/23/webinar-a-business-professionals-guide-to-blogging-podcasting-and-online-content/#comments Tue, 23 Oct 2007 14:57:37 +0000 Matt Moran http://www.kreativeknowledge.com/2007/10/23/webinar-a-business-professionals-guide-to-blogging-podcasting-and-online-content/

Title: The Professional’s (non-technical) Step-by-Step Guide To Blogging & Podcasting for Free Using WordPress
Date: Tuesday, October 30th (10/30/2007)
Time: 12:00pm – 1:15pm Eastern Standard time
Price: $149.00 – regular price ($50 discount for early registration)
- additional discounts available for 5 or more tickets.


If you are a business professional, marketing professional, or small business owner, and have wanted to know the how and why of blogging – from a business value (non-technical) perspective, this webinar is for you.

75 minutes to proficiency – a de-jargonized, business-focused workshop to get you started RIGHT AWAY – without any programming!

At the completion of this workshop, you will:

  • Understand RSS (subscription & syndication);
  • Setting up your WordPress blog;
  • Hosting your WordPress blog;
  • Customizing your look with free themes;
  • How to use customizable widgets – for added functionality
  • Publishing audio & video content and making it available for iPod/device download
  • Includes the following downloadable documents:
    (emailed to you after the webinar)
    • Step-by-Step Guide To WordPress (20 pages);
    • An Audio & Video Publishing Primer (10 pages) – 10 important questions answered before you ask them.
    • A text file with HTML customizations you can modify and use – and an explanation of where to use them & what they do.

ABOUT WORDPRESS:
WordPress is a free blogging software with powerful capabilities.  While this workshop uses WordPress, the features covered are largely the same for all blogging platforms.

This workshop is for the business professional.  You do not have to be a web professional or techno-genius to get started with professional content today.  This webinar answers the real questions about how to get your blog going – without any programming.

About your instructor:
Matthew Moran is the founder of Kreative Knowledge, an office automation and productivity consultancy.  Kreative Knowledge focuses on helping organizations use Microsoft Office and other applications to generate 100%, 500%, 1,000% and greater productivity gains through more effective training and through built-in automation features.

He is also the author of The IT Career Builder’s Toolkit and numerous articles on business, technology, and professional development.  He is the co-founder of The Technology Pro – a business and technology training & education company.

]]> http://www.kreativeknowledge.com/2007/10/23/webinar-a-business-professionals-guide-to-blogging-podcasting-and-online-content/feed/ 0