Kreative Knowledge is the productivity and business education, coaching and consulting practice run by Matt Moran. Providing live and online workshops, tutorials, and consulting to help you grow your business.

This is another segment from the McDonald’s I/S Career Conference.  Sorry the audio is a bit low in some parts.

I wrote about this experience at IT Toolbox in this post.

The basic message… do we, in IT, turn design issues into user errors?  Something to consider.


Camtasia Screencast | Windows Media (10.3mb) | iPod (.m4v)

I’ve placed a new video up.  It is a segment of my presentation, The Value-added Technologist.  This presentation was part of my keynote at the McDonald’s I/S Career Conference.


Windows Media (high quality) | Flash (not embedded) | YouTube

Information Technology serves only two roles in business:

1) Information:
The storage and retrieval of information for analysis and decision support.

2) Automation:
The automation of the delivery of a product or service.

I focus on the latter – although much of my automation takes the form of Executive Management & Reporting Systems.

Please read The Role & Value of Technology.  Also, take a look at the Kreative Knowledge brochure.

where does this go?

What happens here.
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