This is another segment from the McDonald’s I/S Career Conference. Sorry the audio is a bit low in some parts.
I wrote about this experience at IT Toolbox in this post.
The basic message… do we, in IT, turn design issues into user errors? Something to consider.

Camtasia Screencast | Windows Media (10.3mb) | iPod (.m4v)
I’ve placed a new video up. It is a segment of my presentation, The Value-added Technologist. This presentation was part of my keynote at the McDonald’s I/S Career Conference.

Windows Media (high quality) | Flash (not embedded) | YouTube
Information Technology serves only two roles in business:
1) Information:
The storage and retrieval of information for analysis and decision support.
2) Automation:
The automation of the delivery of a product or service.
I focus on the latter – although much of my automation takes the form of Executive Management & Reporting Systems.
Please read The Role & Value of Technology. Also, take a look at the Kreative Knowledge brochure.